One thing that’s certain, in the last couple of decades, we’ve seen a huge change in the way that brands connect and interact with their current and prospective customers.
In order to be a successful business, you need to communicate with your potential customers on all the channels where they are active. In other words, you need to establish an effective presence in all communication channels (website, blog, social media, app) in order to provide the best possible accessibility and experience to your customers.
Today, mobile apps are often considered as one of the most effective channels for contacting a highly-targeted audience. Pair this with the fact that almost every adult on the planet has a smartphone in their pocket and you’ll start to see why having an app for your small business is so important.
But to make my point even more clear, in the following article, we’re going to take a look at a few of the main reasons why your small business needs a mobile app in today’s chaotic digital age.
To Increase Brand Awareness And Visibility
According to ImarkInfotech, the average person spends about 162 minutes per day on his or her smartphone. Therefore, if you want consumers to be interacting with your brand, you best be sure to have an app readily available for them to download.
Without an app, your potential users just won’t have the opportunity to find you, because, well, you’re not even there to begin with.
The fact is that having an app can extensively increase your brand’s visibility, which will help build your brand awareness over time.
And of course, when it comes to your brand’s products and services, you want your brand to be the first thing that comes to your customers’ minds. Today, having an app on the market is one of the absolute best ways to accomplish this.
To Increase User Accessibility
The truth is that it’s virtually impossible to reach all of your target audience at the right time and at the right place. That’s because not every member of your target audience are going to hang out in the same places.
However, whether a person hangs out more often on either Facebook or Twitter won’t matter if you have an app. That’s because while some people might not use certain social media platforms, almost every adult on Earth owns a smartphone and has a few apps on it.
Therefore, having an app makes it significantly easier for consumers to find your brand, no matter where they spend most of their time.
To Create Customer Loyalty And Business Growth
According to Inboundmarketer.co, enabling your users to order your products or services directly from an app on their smartphone can be an extremely powerful tool to help increase your brand loyalty. And beyond that, having a mobile app allows brands to seamlessly create loyalty programs, which might be offered as incentives, promotional discounts, or other types of customer bonuses.
Plus, you’ll be able to make interacting with your current and prospective customers that much more personal by using push notifications to offer your promotions.
For example, you might offer an exclusive deal to anyone who installs your app for the first time. Or, you might allow your customers to accumulate points by making a purchase, which they can save up and then cash in to pay for your products or services.
Lastly, having an app also makes it significantly easier for your customers to obtain additional information about your brand and its products or services. This is because your app will be live 24/7. So even if your office is closed, your users will still be able to interact with you via the app.
This form of constant interaction is a sure-fire way to increase customer loyalty. In turn, better customer loyalty will lead to better sales and more profitable business interactions between you and your customers.
To Improve Customer Service
Customer service is another vital aspect of a business’ health and well-being. And today, mobile apps are one of the leading methods that brands are using to communicate with their customers, learn about their issues directly from them, and improve their products and services according to exactly what their customers want.
Direct To Consumer Marketing
Long gone are the days of printing brochures and flyers and spreading them around town, hoping that someone will take notice. Instead, today, technologies such as the internet and mobile applications make it easier than ever for brands to market directly to their customers.
So whether you’re looking to offer your customers written content, videos, contests, or virtually any other type of marketing material, having an app will make your brand’s marketing efforts significantly easier and more streamlined.
Plus, with app integrations such as push notifications, you can easily advertise your brand’s products or services and let them know whenever you have a sale or promotion going on.
This type of real-time marketing allows brands to be more personal with their prospects. This leads to better customer satisfaction, and in turn, more sales opportunities.
To Increase Your Company’s Bottom Line
Finally, the last and most important reason that your small business needs a mobile app is that an app is almost guaranteed to increase your business’ profitability.
Apps are a relatively new channel. But they are one that even the biggest and most successful brands in the world are using to increase their bottom lines.
With an app’s push notifications, you’ll be able to easily offer promotions, discounts, and bonuses. All of which can be used to help you motivate your users to buy your products or services.
Plus, by allowing you to directly contact those who have your app installed on their devices, you can help target your marketing efforts more precisely. For example, by using offline geolocation technology, a retail outlet might send special offers to any customers who are nearby their store.
Finally, one of the biggest advantages of having an app is that it allows your users to make mobile payments, which have grown significantly in popularity over the course of recent years.
The truth is that people no longer want to spend their time browsing through a store. That’s because most things can easily be purchased via their smartphone, while they sit at home and watch TV.
Key Takeaway: If your brand doesn’t offer an app, you’re missing out on a significant opportunity to increase your company’s bottom line.
The next important question is Do you need to hire a full-time developer or development company or a freelancer? Well, in case you would like to save on costs and time you can hire a freelance software developer on Hiremotely or Upwork and Toptal.
The Importance Of Small Business Apps in 2020
In the end, designing and launching an app isn’t any sort of magic pill that can save your business. But what it can do is ensure that your business is ready for the future.
In the last two decades, the tides of business marketing have already changed drastically. And the one unwavering trend that we continue to see is an increasing number of consumers turning to digital platforms to consume content and interact with their favorite brands.
That’s why it’s vital that businesses, small or large, take advantage of mobile app technology. Not only does having an app allows brands to increase their profitability, but the most important part is also that they’ll be able to learn how to better serve their customers.