Media companies such as PRNewswire and Berkshire Hathaway’s Business Wire have been leading the PR market for years. The PR market has not seen a large scale innovations yet. The biggest innovation since the early electronic days has not been developed and it is the press release distribution.
PR wire companies provide easy text distribution and publishing for companies around the world, however most companies already know that press release distribution is not the best alternative in order to get the best result. Companies do press releases in the first place because they seek to get organic media coverage at some point by an actual journalist but in reality journalists do not genuinely follow press releases unless released by a major company like Apple or Google.
Basically, if a business is small whether a startup or just simple private business, it is truly difficult and challenging to get media attention, and so companies like PRNewswire and Business Wire provide easy and fast solution to get published, which is the press release distribution and automated publishing to large number of sites.
The problem within the press release distribution is that most of the sites where the press release gets published are actually really poor, low ranked with low traffic and minimal to none SEO effect. Considering that Google’s latest search update does not recognize press releases nor backlinks inside them as SEO boosters, companies should truly rethink the media strategy.
Traditionally, in order to get an article published on the media, companies should have a journalist connection or then hire a PR firm which is pretty expensive. So as a matter of fact it is pretty difficult to get an article published in a leading media.
This issue was recognized by a PR company, Stankevicius MGM. Stankevicius MGM CEO also released a book about the issues in the current PR industry, and so the company decided to take a step forward and make an impact on the PR industry by creating a new innovative platform for getting published in the media not via press releases but an actual articles.
Stankevicius Interactive Media has a large database of worldwide media which accepts direct article publications enabling companies to deliver their message to audiences around the globe. Stankevicius company is launching a beta version of the platform in Q4 this year. Make sure to subscribe for early access here. Remember, no more press release. Stankevicius Interactive Media platform will publish your article in the media in an actual article format.