You already know the importance of a PPC agency in your marketing campaign. You have done your research and have a list of good agencies such as MagnifyLab. All that is left is to narrow it down to one. This guide will provide you with nine questions to ask to help you sift through your options and pick the perfect agency for you.
How much expertise do they have in your industry?
Whether you are a B2B company, a B2C company, or work in another specific industry, a specialized agency will serve you better than a generalized one.
How much experience do they have?
It would be best if you had a PPC agency on your side with vast experience, but that also keeps up with current trends in the PPC industry.
Are PPC services their sole focus?
Some marketing agencies focus on SEO, web design, and other activities besides PPC campaigns. If they offer multiple services, find out if they have reps specialized in PPC marketing who will work on your account.
Are they transparent?
How often will they share data concerning your account with you, such as your campaign performance? Are they willing to explain their campaign process with you? How often will they work on your account and doing what?
Do they have cross-platform capability?
Maybe you are only interested in AdWords, but that is not the only PPC platform there is. Facebook Ads is an example of a PPC platform your agency can capitalize on.
Do they provide reports?
What kind of reports do they provide, and how often? Are there standard reports and on-demand reports? How do you access these reports?
How easy is it to switch agencies?
Businesses change, and so do their needs. A good agency should allow for the portability of your campaign and reporting. Inquire if the tools they use to manage your campaign and generate reports are proprietary or if you can access them without the agency. The best PPC management services should not shackle you to them but should give you the freedom to run the campaign yourself or to assign it to another firm at will.
Are they certified?
Some paid search platforms like AdWords certify PPC agencies. Some of these certificates are not a one-time deal but an ongoing process that ensures that your agency keeps up with the changes in the PPC industry. Besides being assured of quality services, some certification companies like google also regularly review these agency’s client accounts to ensure they provide their clients with excellent services. This means you have the agent by your side and the company that certified him or her.
How do they determine a successful campaign?
What metric do they use to determine success? Do they work with you to make and fine-tune your goals, so you are always progressing?
A PPC agency could make or break your business. They can be the difference between increased sales and wasted money on unsuccessful marketing campaigns. As you improve the quality of your product or service and its delivery, hire a PPC agency that will support your goals. This is the key to Ecommerce success.
