Growth is one of the greatest things that can happen to a manufacturing company. When the distributors, retailers, and customers all love the products you make, you can expect them to keep ordering merchandise and to pay you some serious dividends. It’s also an indicator that it may be time for your company to undergo some expansion, which, in turn, can lead to even more growth.
Expanding your company isn’t as simple as buying some new machines or computers and hooking them up. When you’re scaling your manufacturing company, every decision you make has a role to play in the long-term success and sustainability of your company. Every aspect of your company, from manufacturing to marketing, has to grow. Continue reading to get some tips to help you scale your manufacturing business and reach more potential customers.
Focus on your business.
Scaling your business isn’t a task to undertake lightly. Once you start the process, you’ll probably realize that it’s much more cumbersome than you’d initially anticipated, but that doesn’t mean it’s impossible to do. In fact, if you get the input of another consulting business, such as Incito, you may learn a lot from their own use cases. A transformation consultancy like Incito can even help you find new connections from the way that they think about optimization to how you go about scaling your business.
Incito’s key philosophy involves lean transformations, meaning that they’re not going to require as many resources as larger consultancies. This makes them an ideal fount of useful information for startups, small companies, or really any business owner who doesn’t want to spend a large amount of time and money on a transformation. Incito has years of experience, having conducted over 2,000 deployments and offering companies a return on investment over 500 percent in industries like supply chain management and manufacturing.
Embrace the fourth revolution of industry.
Industries have gone through a series of revolutions since the dawn of manufacturing. From the 1760s, known as the age of mechanical production, to the age of mass production or the digital age, manufacturing is always evolving. However, it’s possible that your company is still stuck in the third revolution (the digital age) and hasn’t quite caught up to the fourth revolution, the age of technology. Also referred to as industry 4.0, leveraging new technologies can help take startups and enterprises alike to the next level.
What exactly constitutes industry 4.0? At the end of the day, it means leveraging a network of technologies, from simulations, machine learning, internet of things (IOT) devices, algorithms, and big data to improve your supply chain, reduce downtime, and offer predictive maintenance for your manufacturing business. IOT devices can be particularly helpful in some industries, although it’s useful to look into various use cases of industry 4.0 to get more of a high level feel for the way that IOT devices and big data can work together in your manufacturing business.
Boost your SEO.
SEO, also known as search engine optimization, is becoming increasingly important in competitive online arenas. With more customers spending time on social media and using search engines like Google, a mixture of content marketing, backlinks, and keyword research isn’t just important to your online presence; it’s important to your online visibility. If you don’t know the first thing about increasing your search engine ranking, it may be worth bringing in an SEO expert. The right SEO agency can focus on a variety of factors that impact SEO rank, from user experience to frequency of high quality blog posts and other analytics.
Keep in mind that platforms like Google and Bing frequently institute algorithm changes to keep businesses on their toes. If you don’t have the bandwidth to stay up-to-date on these evolving strategies, the only way to keep your manufacturing company appearing in search results is by bringing on a good agency or SEO company.