Android is one of the most important operating systems in the world. With an intense rivalry with Apple’s iOS, these two systems dispute the gadget market.
Google, the company that owns this operating system, is one of the most important search engines used throughout the world. Although Android devices do not limit you in your choice, they do include their search engine by default in each of their gadgets. But this could change very soon.
Through its official blog, Google announced that it opened a new call. This call is addressed to Internet search service providers who wish to be part of a menu of options for the search engine that will appear by default in the Google Chrome browser.
But this action by the American company is not free. It actually responds to the fine that the European Commission imposed on them for $ 4,340 million, for the abuse of a dominant position in the market through its Android operating system.
The senior managers of the Silicon valley-based company made this decision to avoid future sanctions and investigations by the monopoly by the European Union.
Starting next year, users in Europe will be able to choose a default search engine among different options, so that it is executed in Google Chrome and even installed on the device’s home screen.
Search engine companies that wish to appear in the options menu of Android devices must bid for that right in an auction to be held differently in each country. However, this has an accountant: the three companies that offer the most will be the winners.
September 13 will be the end of the auction and the winners will be announced until October 31, 2019. It will not be until 2020 when this menu is active, although there is still no exact date.
At the moment it is expected that the best-known search engines, such as Yahoo or Bing, will enter the bid strong to better position themselves among Android users.
Google guarantees that the three winners will appear on the menu along with their own operating system in random order so that the choice is not conditioned under any factor. In addition, that choice will not be permanent, since the user will have the power to change that configuration in the options of his device.
While this decision at the moment only affects Europe, similar measures are expected in America and the rest of the continents.