Ambani plans to sell 20 crore units of Jio feature phone in two years
136 million units of feature phone were sold in India in 2016
Mukesh Ambani-backed Reliance Jio is planning to go big with this Lyf-branded Jio feature phone with 4G VoLTE support
Mukesh Ambani-backed Reliance Jio is ready to make its big splash with the Jio feature phone with 4G VoLTE support. All you have to do is wait 24 more hours and watch the handset makers lose their hair on how this phone disrupts their market as Jio has earlier done to the telecom industry. Reliance is planning to go big with this Lyf-branded Jio feature phone, it has set a target of selling 20 crore units in the next two years. Which is going to be tough but not impossible considering in 2016, 136 million feature phones were sold in India. But the market is growing and so is the demand. If not as the primary handset, people would surely love to use this feature phone as a secondary handset just to be a part of the Jio family and get a plethora of mind numbing deals that Jio will take out in the coming months.
The first batch of these handsets will have around 1 crore units, within the first year the target will be to sell 10 crore units and from then it will go on another 10 crore unit target. According to reports, this feature phone is going to be dirt cheap, as it will be priced at the range of Rs. 1,000-1,500; however, this is a speculation. We will know the real price as soon as it gets unveiled on Friday at the Reliance AGM.
Reportedly, the process of importing these headsets has already started. Very likely they are being imported from China. Sources also suggested that Jio has been sitting down with Intex and Foxconn to finalize talks about manufacturing these phone units.
Another strong rumor that is doing rounds is that this feature phone will have the option to connect the device to a TV using a cable. If this is true, then Jio feature phone users will be able to stream content from jioTV and JioCinema right at their television screen without any hiccups. Other features like Internet tethering, video calling, and 4G Internet speeds will also be available on this phone.