Since 2015, Google has been punishing businesses whose website lack mobile-friendly capabilities. They hope to encourage businesses, both large and small, to adapt their digital technology to today’s climate. In recent years, smartphone use has rapidly increased around the world, even in developing countries, and people are far more likely to access your website through their phone than they are by desktop. It’s more crucial than ever to ensure that your website is completely mobile-friendly. Follow these steps to bring your website into 2019.
1. Have the right team on board. For web design novices, building a website that adapts well to smartphone use can be a challenge. That’s why you need a team of experts including a web designer during the entire website development process. They’ll ensure that your bases are covered and that the content on your site is simple to view from any device
2. Get your image quality right. Image quality is always important, but it’s even more crucial when you’re dealing with a mobile-friendly design. With smartphone technology developing rapidly, many of your potential customers’ phones will be utilizing high-definition screens. These screens are extremely unforgiving when it comes to poor images, so ensure that every image used on your website is high-res, otherwise, your customers may be glancing down at a blurry, distorted picture.
3. Make sure you use a viewport Meta tag. For the uninitiated, your customer’s browser will use a viewport to decide how to scale and size the content of your website when it loads on their smartphone. If you don’t include a meta tag in your web design, the phone may not know how to handle your site, so the page may load incorrectly and not fit on the screen. Loading a viewport Meta tag will ensure that your content is correctly sized and scaled for the user’s phone, leaving them free to explore.
4. Give your user options. While a mobile-friendly option is essential for your website, you should still offer a button that gives the customer a choice in how they view the page. Include a ‘view desktop version’ button somewhere clearly visible on the page so that they can switch their viewing experience over if they see fit.
5. Keep your content clean. People use their smartphone in a very different way than they would their desktop, so consider the user experience when loading content onto your website. Minimize the amount of text on the page so that users don’t have to continuously scroll or squint at the small text, and make sure the design is clean and tidy so it’s easy to view from a phone. This is a good time to consider the essential message of your brand and the point that you want to get across to your customer. Use the social platform to promote your site’s content especially Facebook, Instagram, and Twitter. The good thing is that you can buy Instagram likes to boost your posts.
6. Test the compatibility of your website. Just because you’ve loaded your new mobile-friendly website onto your smartphone and feel satisfied that it works well, that doesn’t mean that the testing phase is over. Errors can occur, so continue to test the site regularly, and try it out on a wide range of devices. It may look perfect from an Android phone but come out all wrong on an iPad. Experiment continuously to ensure that the user experience is always flawless.